If you want to attract a specific target audience, increase the number of leads with conversion potential, improve search engine positioning and present compelling content on your organisation's website, blog or social media, you should have a team of copywriters.
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AP | PORTUGAL places at your disposal a copywriting service with specialists in the most diverse areas.
We create, edit and optimise all types of online content!
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WOULD YOU LIKE TO ATTRACT A BIGGER AUDIENCE TO YOUR CORPORATE WEBSITE OR BLOG?
ABOUT
US
AP | PORTUGAL's copywriting service intends to guarantee companies the creation of relevant content to give visibility to their business, without the need for an internal team.
AP | PORTUGAL's team of copywriters is made up of professionals specialised in the most diverse areas, with vast experience in the creation of persuasive content for multiple digital channels, namely blog articles, landing pages, email marketing, social media, ebooks, among others.
This service is provided by the AP | PORTUGAL group, a Portuguese company working in communication technologies, amplified event management and translation, certified by the International Quality Standard ISO 17100, with an agency in Lisbon and another translation agency in Porto.
Founded in 1998 with the mission of providing translation, transcription, interpretation and, more recently, dedicated to technological services like website, software and app localisation, Multilingual SEO, multilingual content management, SEO copywriting, Multilingual SEA and multilingual website creation in national and international markets.
TYPES OF CONTENT
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Blog articles
Increase your blog traffic with compelling, relevant and original content created by professional copywriters. AP | PORTUGAL's team can produce any type of article for your blog, edit existing articles for SEO optimisation and also suggest themes and format optimisation (title, meta description, keywords, heading tags and calls-to-action).
We have a team of copywriters specialised by theme and activity sectors ready to create content in the image of your organisation. Leave content creation to us and focus on your business!
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Copy for Landing Pages
Expand your conversion potential with attractive Landing Pages targeted at your buyer personas. AP | PORTUGAL's team of copywriters will communicate your offer's proposed value in a clear and objective way, removing any doubts and aligning expectations.
We create appealing and informative Landing Pages, convey your vision and create a form focused on gathering relevant information about your leads.
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Copy for Email Campaigns and Newsletters
Increase the opening and conversion rates of your emails, with email campaigns made by professional copywriters.
AP | PORTUGAL articulates all kinds of emails, whether promotional, seasonal, newsletters, welcome emails, for inactive clients, ecommerce or automatic email sequences. We communicate in ways that nurture relationships with your leads and clients to increase your ROI.
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Copy for Social Media Posts
Increase your organisation's visibility on social media with professionally created posts. AP | PORTUGAL's team creates copy for all social networks, adapting your message to the audience you wish to reach.
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Improve your relationship with your existing followers and watch your audience grow exponentially.
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Copy for Catalogues, Ads, Infographics, Whitepapers, Websites, Webinars and other formats
AP | PORTUGAL's copywriting team will adapt your communication to all types of analogue or digital formats. If you cannot find the format you want contact us, together we will find the solution.
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Creating Ebooks
If you master a certain sector or have information that you want to share with your audience, AP | PORTUGAL provides you with a team of copywriters to help you convey your knowledge in ebook format.
You can also leave the entire creative process to AP | PORTUGAL. Select the subject, we'll take care of the rest.
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SOLUTIONS
CUSTOMISED SOLUTION
If you wish to learn more about our solutions or want a customised solution developed especially for your organisation, ask us for a quote or request a meeting with one of our consultants.
FAQs
ABOUT AP | PORTUGAL
What is AP | PORTUGAL?
AP | PORTUGAL - Tech Language Solutions is a Portuguese translation and technological services company with PME Leader status, certified by the International Quality Standard ISO 17100 and by DGERT as a training entity.
What services does AP | PORTUGAL offer?
With offices in Lisbon and Porto, it is internationally recognised for its technological expertise in various areas - website localisation and translation, multilingual SEO, multilingual content management and creation, SEO copywriting, Multilingual SEA, voiceover, subtitling and interpretation - and specialised in organising international events, AV equipment rental - audiovisual and VRI - Video Remote Interpreting systems.
Who seeks the services of AP | PORTUGAL?
The AP | PORTUGAL brand stands out in both national and international markets due to its quality, rigour and efficiency, and it is sought after by renowned entities, which look for certified linguistic and technological services.
Where is AP | PORTUGAL located?
AP | PORTUGAL has offices in Lisbon at Av. João Crisóstomo, no. 30, 5th floor, 1050-127 Lisbon, and in Porto at Rua Fonte Santa, no. 88, 4400-157 Santa Marinha.
ABOUT COPYWRITING
What is copywriting?
Copywriting is the process of producing persuasive texts - content for emails, websites, blogs, catalogues, adverts, infographics, ebooks, whitepapers, webinars, for example - for Marketing and Sales actions with the purpose of generating conversions and sales.
What is a copywriter?
A copywriter is a professional responsible for producing content, persuasive and effective texts to lead the target audience to make a decision, whether to buy a product, purchase a service or simply subscribe to a newsletter.
How and when to use copywriting?
If you want to stand out from your competition and earn the respect and trust of your target audience through clear relevant content and lead the clients on their journey to purchasing your product or service, this is the time for copywriting. With the collaboration of professionals specialised in your business sector who will help you gain the empathy and preference of your users.
What is the difference between content marketing and copywriting?
The main goal of content marketing is to make companies a reference in their sector through the production of excellent content: whitepapers, case studies, ebooks, digital magazines, corporate blogs or microsites. To achieve this, it is essential for the writing to be clear of communication noise and appealing, so that it captures the attention of your target audience and keeps them coming back when looking for a service or an answer to their questions. That is copywriting, the tool of excellence of content marketing.
How is copywriting done?
In order to make writing a concrete added-value for achieving results, i.e. good copywriting, you need a good strategy. You should start by defining your target audience in order to establish the right tone and language. It is important to create titles with an impact to establish a connection with the reader. To win their interest, you must use action verbs, make comparisons, use numbers and research. Anticipating your readers' objections and working on your persuasion skills are other aspects to consider. Ask questions that have positive answers, write as you speak, emphasise the main subject of your communication, sell the benefits and the experience. And don't forget storytelling, tell a story that seduces your reader.
ABOUT OUR SERVICES
How can AP | PORTUGAL's copywriting service help an organisation?
AP | PORTUGAL's copywriters help organisations to establish a relationship with the target audience and promote the generation of leads. They tell your brand's story in an engaging way that makes it unique. Copywriting is the process of producing persuasive text, and in that sense, the best advice we can give is not to write just for the sake of writing. It is mandatory that you do so knowing exactly what the purpose of the text is and who your target audience is. AP | PORTUGAL has copywriters capable of directing the message to the profile of your target audience, promoting the generation of leads and attracting new clients on a regular basis.
When should an organisation resort to AP| PORTUGAL's copywriting service?
Renewing the website, creating promotional material, or promoting the organisation on social media, are processes which require content, which in turn requires time and creativity, technical knowledge and language proficiency. If your organisation is about to launch a new project you may not be able to manage all the initiatives involved in the process in a timely manner. This is where you will need AP | PORTUGAL's copywriting services.
What benefits do I get from having a team of copywriters on hand?
A professional copywriter will give new life to your ideas, a unique tone to your brand, content that generates action and brings results, as well as optimise content for search engines. Having a copywriter on your team will be a breath of fresh air for your organisation, and it will save time and resources.
Where can I apply AP| PORTUGAL's copywriting service?
Copywriting applies to all kinds of content regarding your brand, organisation and value proposition. This includes from blog articles to ebooks, social media posts, institutional websites, FAQs, technical assistance or customer service pages.
What types of content can be created?
Our team of copywriters has specialists on various formats. Blog articles, corporate websites, landing pages, email campaigns, social media, catalogues, advertisements, infographics, whitepapers, webinars and ebooks are some of the examples. If you cannot find the format you want, contact us, together we will find the solution.
How is the size of the content determined?
The content is produced according to the client's wishes. It will depend on the format of the content required and the platform on which it will be conveyed. The preparation time will also depend on the size and format of the content.
Does the content created by AP | PORTUGAL's copywriter team include images?
It will be an option at the discretion of your organisation and will be established at the start of the collaboration.
How does AP | PORTUGAL guarantee the quality of the content?
AP | PORTUGAL has a team of proofreaders who check and analyse the whole content before it is delivered to the client. We do not send anything that does not meet our quality standards.
Who owns the content produced?
The content produced by AP | PORTUGAL's copywriting team will become the property of the client as soon as it is finished.
Which format is best for my organisation?
The most suitable format for your organisation will be determined by our team of copywriters through an intensive analysis of your business model.
What does an SEO strategist do and why do I need one?
The SEO strategist is the person responsible for analysing, reviewing and executing changes related to the client's content in order to optimise it for search engines. Because organic searches are most often the main source of website traffic and because SEO reinforces the trust and credibility of the organisation, providing a better user experience, it is essential to have the support of such a professional.
What does a UX analyst do and why do I need one?
A UX analyst thoroughly studies the needs of users, their goal is to ensure your satisfaction. To this end they are constantly looking for ways to improve the overall experience of a product or service, its usability and to reduce user error.
Can the copywriter start producing on day one?
To tell the story of your brand it's necessary to know it, to know the objectives of the organisation, its products and/or its services. Results will start to appear in the first few months, but after 6 months of continuous work our team will be fully adapted to your business model. Results will start to appear in the first few months, but only after 6 months of continuous work will our team be fully adapted to your business model.
How many months do you recommend for the first partnership?
The copywriter will be another member of your team who will take part in your company's communication. He/she should have the time to get to know your organisation, the value proposition of your product or service. That integration represents a learning curve, so we recommend that the first partnership should be for 6 months.
Do I need to provide SEO training for AP| PORTUGAL's copywriter?
Our copywriters have training in various areas relevant to the expansion of your business, namely Inbound Marketing, SEO and SEA. You should only instruct our/your copywriter about your organisation and your value proposition.
“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”
Leo Burnett